From the first two phases we open a window to the challenges faced by your brand. Our independence allows us to be solution neutral. Unlike some of our competitors our diagnosis is therefore unbiased by the need to sell downstream services such as design or advertising. We can remain objective and open minded about the most effective solutions to your very real challenges. We work for you rather than you working for us.

Great brands embody great ideas but these do not have to be complicated. In fact quite the reverse - some of the best ideas are the simplest. We think the most powerful solutions are a product of left brain and right brain thinking.

We are prepared to roll up our sleeves and tackle the challenges as part of an integrated effort with your team. We will not disappear into our ivory towers to produce a report that never gets read. Working with our clients is critical to a successful outcome.