18 May 2005 -

Success of Beyond Branding prompts new release

Following a succesful commercial and critical response to Beyond Branding (2003), edited by Nicholas Ind, there is now a new paperback edition. The book which challenges business to adapt to a world of transparency by adopting new ways of meeting the needs of stakeholders and by operating with openness and integrity, features chapters by 12 different brand experts.  Reviews include:

'This is an inspiring book...puts the brand back at the heart of the organization.' Marketing

More positive and constructive than Klein and with a wider management and business context than Dru"  
Tijdschrift voor Marketing

‘Beyond Branding is written by a network of contributors...who believe that brands must adapt to a wider social perspective to remain relevant.’
Brand Strategy

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news from equilibrium Success of Beyond Branding prompts new release
18 May 2005