18 May 2005 -
Following a succesful commercial and critical response to Beyond Branding (2003), edited by Nicholas Ind, there is now a new paperback edition. The book which challenges business to adapt to a world of transparency by adopting new ways of meeting the needs of stakeholders and by operating with openness and integrity, features chapters by 12 different brand experts. Reviews include:
'This is an inspiring book...puts the brand back at the heart of the organization.' Marketing
‘More positive and constructive than Klein and with a wider management and business context than Dru"
Tijdschrift voor Marketing
‘Beyond Branding is written by a network of contributors...who believe that brands must adapt to a wider social perspective to remain relevant.’