22 Apr 2008 - The Independent
Shailendra Kumar comments on the value of brands
Shailendra argues that there are constraints on brand extensions even for powerful technology brands:
There are also greater risks associated with first mover advantage. Shailendra Kumar, a partner at Equilibrium, a brand consultancy, said: "The speed of transfer across the global market is so swift that technology can reach a certain degree of resonance with consumers much faster than, say, a soft drink, but these things can also be outdated quickly."