01 May 2007 -
New Book Published on Branding Governance
Branding Governance: A Particpatory Approach to the Brand Building Process by Nicholas Ind and Rune Bjerke has been published by Wiley & Co. The book challenges traditional thinking on brands by arguing for a highly participative, organisation wide process that delivers both fulfilment to employees and value to customers. Ind and Bjerke argue that to achieve this organisations must break down the boundaries between the inside and outside.
Link: New Book Published on Branding Governance