Nicholas Ind


Nicholas Ind is a founding partner of Equilibrium.

Previously, Nicholas worked at FutureBrand and headed the brand consultancy arm of Icon Medialab. He has had his own branding consultancy in the UK, was a Director of a design group and was an Account Director in an advertising agency. He has worked on projects for such clients as Mexx, Telenor, Greenpeace, Unicef, The Economist, ABN AMRO and Philips.

Nicholas is the author of eight books including The Corporate Image (1990) - selected as a business book of the year; Terence Conran - The Authorised Biography (1995); The Corporate Brand (1997), Living the Brand (2001/2004/2007), Inspiration (2004), Branding Governance (2007) and The Organic Organisation (2009). He is also the editor of Beyond Branding (2003).

Nicholas is a former Director of the Design Business Association, a member of the advisory board of Corporate Reputation Review, the editorial board of the Journal of Brand Management and an Industrial Fellow at Kingston University. He teaches on branding and communication at Erasmus University Rotterdam, Stockholm University and Copenhagen Business School. Nicholas is a Visiting Professor at ESADE in Barcelona.

Nicholas has an undergraduate degree in English and History, an MBA from Strathclyde Graduate Business School and a PhD from the European Graduate School in Switzerland.


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Nicholas Ind

'A more relevant future is one that is genuinely human centric, long term, authentic and credible. The transition to this future will be difficult, but if brands are to maintain the trust of people, they must adapt.'

Nicholas Ind